ATOM

An electric vehicle-gadget Atom with extensive personalization options and digital technologies for interacting with the city.

product design

ux/ui

cjm

animation

prototyping

ios

android

Problem

Strengthen the design team and develop UX/UI for new in-car interfaces. Consider using multiple communication channels for drivers and passengers, taking into account technical constraints and requirements.

Outcome

6 designers from New Cult are currently working on in-car interfaces in close collaboration with the Atom design team.

Primarily developing key sections of the central interface, we also contributed to the rearview mirror interface, voice assistant and mobile app concepts.

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